Several decades ago, the financial world witnessed the rise of discount brokers, who offered low-frills trading services in exchange for reduced commissions. With the birth of the world wide web came online brokers like E*Trade, who promised even lower commissions for traders and investors who were willing to manage their own trading. In 2015, the investment world was stunned once more with the launch of Robinhood, which enticed 15 million young traders with the offer of zero commissions and no minimum fee accounts. Now virtually all of the investment firms offer their customers commission-free trading.
The latest, and even more significant change, in our opinion, is the rise of what we call, "independent trading platforms" (ITPs). These are software companies whose user-friendly web and mobile applications provide all of the functionality of trading platforms, but pass the actual trade executions off, through an API, to the registered broker-dealer of the user's choice. Their business models are typically monthly software as a subscription service, rather than commissions or trading fees. The most prominent example of an ITP is TradingView which attracts 1.2MM unique visitors each month. TradingView started as a charting and research platform, but in the past year has established API hooks to more than a dozen broker-dealers.
ITPs enjoy the tremendous cost advantage of not having to build and maintain brokerage back end systems, which are highly regulated and complex. Many, including TradingView (at my last visit), have also avoided filing as RIAs (Registered Investment Advisors), as they avoid making suggestions to their users on what assets to trade or hold.
In the past year, it's been off to the races, as nearly a dozen new ITPs have launched, with names like Streetbeat, Composer, PlutoHQ, Predict.ai, and last but not least, our entry, MachineTrader.io. Most of these platforms offer their users the ability to create algorithmic trading scripts, and many describe themselves as low-code/no-code, although in actuality they offer customizable pre-constructed templates.
From what we've seen, we, at MachineTrader, are the only one that offer a highly functional, yet highly flexible visual framework, that allows non-programmers to connect "nodes" (pre-built code functions and scripts), and create powerful, functional trading algorithms. MachineTrader also provides its users with a robust reporting platform, with extensive time series charting, news feeds, sentiment analysis, and economic reports. View the FREE demo account at http://demo.machinetrader.io (login: demo password: demo) or signup for a 30-day FREE trail at http://www.machinetrader.io.
While there are sure to be a variety of implementations as time goes on, users can expect tons of innovation as ITPs compete to attract the nearly ten million active traders worldwide.